VIVAXINT

SEO

Search Engine Optimisation - SEO Basic

SEO is in the DNA, we have grown up with Google algorithms since Google became a thing around 2000.


Back then SEO was the natural way; accessible content, no tricks, distributed across a website in a logical order. That principal hasn't changed much. Content is King.


At VIVAXINT plans come with basic Search Engine Optimisation. This includes a sitemap that tells search engines like Goolge what pages it should index.


What is our definition of basic? Well it is enough to get your website indexed on Google so that you are coming up somewhere in the results. The initial pitch. It includes writing the Title and Description tags in each of your web pages that show up on search engine listings.


Basic is your first landing attempt so you can see where you landed on first 'throw'. As your website ages and you add content and you link back from third party social network platforms your site will rise in the rankings.


Where your website lands in the rankings on very first launch is very much relative to a bunch of variables, so unfortunately we cannot say 'page 1' or 'page 12' before the website is even created. Depending on your ambitions though, some refinement after launch will definitely see you rise and that would be the Advanced Search Engine Optimisation - SEO - Campaign. Enquire at will.

Advanced Search Engine Optimisation - SEO - Campaign

For structured Search Engine Optimisation opportunity we offer a month by month program the Advanced Search Engine Optimisation - SEO - Campaign that is driven by results. Each month updates on ranking strategies are done. After that we wait and see how search engines respond. Then the next month strategies are worked on again. The cycle repeats. Depending on budget and results and how much competition you might continue for 3, 6, 8 months.


Good copywriting is not just about Search Engine Optimisation benefits. Expertly crafted dialogue on your website engages your audience and builds your brand. From keyword composition to enriched keyword strategy we can help build the vision. Keeping your website fresh and relevant to where your services are and where you want them to be helps with rankings. There's no tricks to honest Organic Search Engine Optimisation, it takes time to get lasting results. We promote the Organic SEO strategy over pay-per-click. Organic SEO leaves a more permanent footprint.


Update V-Assist is another service aligned with Search Engine Optimisation although it is more for specific inventory or itemised updates.



Updating items, stock, inventory, use V-Update Assist

V-Update Assist is for keeping particular stock items rolling on and off your website. The service can be as little as one hour a month or more depending on your needs. Whislt this will help your rankings in Search Engines it is more about providing quality information once users are on your website.

Content

For SEO, it's generally not recommended to place content under a parent link in the navigation if the child links already contain all the relevant content. Here’s why and what you should consider:

1. Avoid Thin or Duplicate Content

If the parent page has little or repetitive content compared to its child pages, it may be seen as low-value by search engines, which could dilute your SEO efforts.

2. Proper Site Structure & Crawl Efficiency

  • Parent links in navigation should ideally serve as category hubs that help users and search engines understand the hierarchy.
  • If the parent page doesn’t add value, it may be better to make it a clickable dropdown (for UX) but not a separate content page.

3. Internal Linking & Link Equity

  • If the parent page has no real content, internal links pointing to it waste crawl budget and PageRank that could go to more important child pages.
  • Instead, ensure child pages are well-interlinked and accessible via a logical hierarchy.

Best Practices:

✅ If the parent page adds value (e.g., category overview, unique content), keep it.

✅ If it’s just a placeholder, make it a non-clickable dropdown (CSS/JS) or redirect it to the most relevant child page.